LMFF Runway 6 with Cosmopolitan

This was the show for girly girls. The Cosmopolitan runway with this year’s L’Oreal Melbourne Fashion Festival  was a parade of seemingly endless femininity, energetic prints and casualwear that for the most part is as versatile as feminine fashion gets. Having targeted trends that focus on the length of hemlines, floral prints, elongated peplum, structurally … Continue reading

LMFF Runway number 5 with Harper’s Bazaar

A healthy mix of the understated and the extravagant compiled the Harper’s Bazaar runway at this year’s L’Oreal Melbourne Fashion Festival. Some of Australia’s most well known and respected – and Myer’s top concession retailers – paraded their collections in a display of monochromatic and exuberant finesse, catching the eye of fashion admirers with ease. … Continue reading

LMFF Runway 3 with Grazia

You couldn’t help but feel the ethereal air abounding at the runway that was the L’Oreal Melbourne Fashion Festival runway three. As Ginger & Smart took to the runway, the colours and hues of burnt umber lit-up the room with a collection reminiscent of a parched landscape. The minimal colours and embellishments, structure and story … Continue reading

LMFF Runway 2 with InStyle

For the most part, in a display of monochromatic wonderment and textural aplomb, the second show of this year’s L’Oreal Melbourne Fashion Festival in conjunction with InStyle featured many Australian women’s favourites in the way of clothing for all purposes. The likes of Bianca Spender, Camilla, Kate Sylvester, Leona Edmiston, Lisa Ho and Morrison hit … Continue reading

LMFF Runway 1

The LMFF runways are renowned for their drama, style and bringing of the public in to the excitement and seemingly unattainably beautiful world of high end fashion. The first big scale show of the season was welcomed in alongside vogue.com.au in perfect style that did just that. Designers the likes of Akira, Carla Zampatti, Collette Dinnigan, Josh Goot, Maticevski, Scanlan & … Continue reading

LMFF National Designer Awards 2013

The L’Oreal Melbourne Festival is very much all about promoting and supporting the emerging designer in all of us. Well, those with the skill anyway. LMFF each year sources and looks into fashion designers both tapped and untapped, to give great praise and thanks to while awarding them the National Designer Award, one of the … Continue reading

Penthouse Mouse 2013 – Show 1

In a delicious display of emerging and independent fashion a design as part of this year’s L’Oreal Melbourne Fashion Festival, the Penthouse Mouse runway for 2013 displayed an array of some monumental talent that Australian design has to offer. Styled seamlessly by Connel Chiang, designers Leondard Street, Res Denim, Ameca Calleja, Autonomy and The Social … Continue reading

Who has the Spirit of the Black Dress?

The Spirit of the Black Dress is a gala evening and ensuing exhibition run by a group of independent fashion industry professionals committed to raising the profile of emerging fashion and increasing international appreciation for Australian design. Again in 2013 The Spirit of the Black Dress is a part of the L’Oreal Melbourne Fashion Festival’s … Continue reading

What to see at LMFF in 2013

It’s March. That means it’s time for Melbourne’s L’Oreal Melbourne Fashion Festival. Get excited. It runs 18 – 24 March. To aid you in your quest of decision making and ticket purchases (which can be made here) I’ve compiled a list of the best shows this season and why you should see them… 1) Atop … Continue reading

The Spirit of the Black Dress

A part of the L’Oreal Melbourne Fashion Festival since 2010, the Spirit of the Black Dress is back again to celebrate all that’s good in independent, emerging Australian fashion design. Purposed to promote emerging fashion and textile designers while bringing to attention exceptional Australian talent, The Spirit of the Black Dress seeks to highlight how … Continue reading