LMFF Runway 6 with Cosmopolitan

This was the show for girly girls. The Cosmopolitan runway with this year’s L’Oreal Melbourne Fashion Festival  was a parade of seemingly endless femininity, energetic prints and casualwear that for the most part is as versatile as feminine fashion gets. Having targeted trends that focus on the length of hemlines, floral prints, elongated peplum, structurally … Continue reading

LMFF Runway number 5 with Harper’s Bazaar

A healthy mix of the understated and the extravagant compiled the Harper’s Bazaar runway at this year’s L’Oreal Melbourne Fashion Festival. Some of Australia’s most well known and respected – and Myer’s top concession retailers – paraded their collections in a display of monochromatic and exuberant finesse, catching the eye of fashion admirers with ease. … Continue reading

LMFF Runway 3 with Grazia

You couldn’t help but feel the ethereal air abounding at the runway that was the L’Oreal Melbourne Fashion Festival runway three. As Ginger & Smart took to the runway, the colours and hues of burnt umber lit-up the room with a collection reminiscent of a parched landscape. The minimal colours and embellishments, structure and story … Continue reading

LMFF Runway 2 with InStyle

For the most part, in a display of monochromatic wonderment and textural aplomb, the second show of this year’s L’Oreal Melbourne Fashion Festival in conjunction with InStyle featured many Australian women’s favourites in the way of clothing for all purposes. The likes of Bianca Spender, Camilla, Kate Sylvester, Leona Edmiston, Lisa Ho and Morrison hit … Continue reading

LMFF Runway 1

The LMFF runways are renowned for their drama, style and bringing of the public in to the excitement and seemingly unattainably beautiful world of high end fashion. The first big scale show of the season was welcomed in alongside vogue.com.au in perfect style that did just that. Designers the likes of Akira, Carla Zampatti, Collette Dinnigan, Josh Goot, Maticevski, Scanlan & … Continue reading

LMFF National Designer Awards 2013

The L’Oreal Melbourne Festival is very much all about promoting and supporting the emerging designer in all of us. Well, those with the skill anyway. LMFF each year sources and looks into fashion designers both tapped and untapped, to give great praise and thanks to while awarding them the National Designer Award, one of the … Continue reading

Penthouse Mouse 2013 – Show 1

In a delicious display of emerging and independent fashion a design as part of this year’s L’Oreal Melbourne Fashion Festival, the Penthouse Mouse runway for 2013 displayed an array of some monumental talent that Australian design has to offer. Styled seamlessly by Connel Chiang, designers Leondard Street, Res Denim, Ameca Calleja, Autonomy and The Social … Continue reading

Who has the Spirit of the Black Dress?

The Spirit of the Black Dress is a gala evening and ensuing exhibition run by a group of independent fashion industry professionals committed to raising the profile of emerging fashion and increasing international appreciation for Australian design. Again in 2013 The Spirit of the Black Dress is a part of the L’Oreal Melbourne Fashion Festival’s … Continue reading

Zhivago

‘Darling’ is a term we in the fashion industry are all too familiar with. So, it only made sense that someone beat us to it and named their entire design business just that. The word Zhivago is Russian for everyone’s favourite darling. A Perth-based label founded by friends and co-designers Lara Kovacevich and Lydia Tsvetnenko (you can … Continue reading

LMFF: Raw By Raw

As part of the L’Oreal Melbourne Fashion Festival’s Cultural Program, the showcase of design collection Raw By Raw took to the runway set-up in the back room of one of Melbourne’s converted bank-come-restaurant set-ups at The Trust. Presented by FJORDE Magazine, Raw By Raw was said to introduce a premium collection of tailored and layered pieces to effortlessly … Continue reading