LMFF Runway 6 with Cosmopolitan

This was the show for girly girls. The Cosmopolitan runway with this year’s L’Oreal Melbourne Fashion Festival  was a parade of seemingly endless femininity, energetic prints and casualwear that for the most part is as versatile as feminine fashion gets. Having targeted trends that focus on the length of hemlines, floral prints, elongated peplum, structurally … Continue reading

LMFF Runway number 5 with Harper’s Bazaar

A healthy mix of the understated and the extravagant compiled the Harper’s Bazaar runway at this year’s L’Oreal Melbourne Fashion Festival. Some of Australia’s most well known and respected – and Myer’s top concession retailers – paraded their collections in a display of monochromatic and exuberant finesse, catching the eye of fashion admirers with ease. … Continue reading

LMFF Runway 3 with Grazia

You couldn’t help but feel the ethereal air abounding at the runway that was the L’Oreal Melbourne Fashion Festival runway three. As Ginger & Smart took to the runway, the colours and hues of burnt umber lit-up the room with a collection reminiscent of a parched landscape. The minimal colours and embellishments, structure and story … Continue reading

LMFF Runway 2 with InStyle

For the most part, in a display of monochromatic wonderment and textural aplomb, the second show of this year’s L’Oreal Melbourne Fashion Festival in conjunction with InStyle featured many Australian women’s favourites in the way of clothing for all purposes. The likes of Bianca Spender, Camilla, Kate Sylvester, Leona Edmiston, Lisa Ho and Morrison hit … Continue reading

LMFF National Designer Awards 2013

The L’Oreal Melbourne Festival is very much all about promoting and supporting the emerging designer in all of us. Well, those with the skill anyway. LMFF each year sources and looks into fashion designers both tapped and untapped, to give great praise and thanks to while awarding them the National Designer Award, one of the … Continue reading

L’Oreal Melbourne Fashion Festival’s 2013 campaign launch

In a hoopla that was not to be missed, the team behind the annual L’Oreal Melbourne Fashion Festival launched their grand plans for the 2013 LMFF campaign and what a sight it was. A very recent adaptation into the world of digital image splicing saw the LMFF official TVC and other promotional paraphernalia wow the crowds as video speeches … Continue reading