LMFF Opening Night

Each year in March for the past 15 years, the L’Oreal Melbourne Fashion Festival has taken centre stage in Melbourne to showcase the best of Australian fashion to the consumer.

It’s a festival focused on selling the wares of retailers and designers, tantalising the tastebuds of fashion bloggers and photographers the city-wide and egging-on the public to fall in as much love with fashion as you and I.

Typically, the show is welcomed by the biggest and best of the runways sponsored by one of Australia’s leading department retailers, David Jones. This year was no exception.

David Jones’ runway featured some of its favourite stocked labels such as Mary Katrantzou, Ellery, Camilla & Marc, Sabatini, Romance Was Born, Lover, Gary Bigeni, Josh Goot, Rachel Gilbert, Ginger & Smart, Collette Dinnigan, Lisa Ho, Scanlan & Theodore, Carl Kapp, Willow, Calibre and Dion Lee.

With Mary Katrantzou as a special guest this year of the LMFF, the quality and tempo of the parade was set. Her prints set precedence for the likes of other designers to follow suit, only enhanced by her wonderfully infectious personality and demure outlook, the work of Mary K is formidable at least.

The David Jones opening runway features prints in both vivid and subdued colourations, prints and patterns aplenty and embellishments befitting the aristocracy of 15th century England.

The boys’ collection by Jack London sported plenty of old Scotland inspired trends such as tartan in both kilt and cardigan form, appropriate for the autumn months with winter afoot.

Amongst designers, the A-line aesthetic of both draping and structed garments shone through, while cropped shirts and tops with a focus on elongating the leg and harnessing the feature of prints and activity on garments was greatly noticeable.

A novel addition to the runway, Zanerobe, a streetwear label for men hit the catwalk with currently stocked David Jones wares more well suited to the back alleys of Brunswick than the forefront of international design, but still, practically and consumerism rein true in this festival; so there’s your explanation.

Again, sheer and a sense of the prettier, more womanly side of things was a great focus for the likes of Alice McCall and Alannah Hill while Lover’s feature focus of the pencil skirt brought to life with prints and colour injected some corporate-come-practical life into the parade.

I teamed-up with Jennifer Estrada of Mirar PR to get some photos. She worked wonders as usual.


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