What to see at LMFF in 2013


It’s March. That means it’s time for Melbourne’s L’Oreal Melbourne Fashion Festival.

Get excited. It runs 18 – 24 March.

To aid you in your quest of decision making and ticket purchases (which can be made here) I’ve compiled a list of the best shows this season and why you should see them…

1) Atop this list to see is Mary Katrantzou at the business seminar.

Mary Katrantzou by Kevin Abosch

This woman is a dynamo in the fashion industry and with a colourful and interesting past and story to tell, her insight into fashion business and creativity is formidable at least.

She is appearing on Thursday 21 March somewhere between 8.30am – 4:00pm at the Grand Ballroom at Melbourne’s Sofitel. Tickets are $450, so I hope you’ve been saving. This does however entitle you to attend the whole day, which also features speakers the likes of fashion illustrator Bill Donovan, Chairman and CEO of the Stylus Media Group Marc Worth and Ron Pompei, the founder of Pompei A.D.

Mary Katrantzou

2) Naturally, you can’t go past the L’Oreal Melbourne Fashion Festival opening event.

Presented by David Jones and Vogue Australia, this is the biggest and best open-to-the-public celebration of the commencement of the LMFF Festival that showcases the biggest and best runway presentation you cannot miss.

Presenting some of David Jones’ best sellers, the audience will be treated to collection highlights from the likes of Dion Lee, Lisa Ho, Collette Dinnigan, Ellery and Rachel Gilbert.

Each year the opening event only gets better, so be sure to get in before tickets run out. Starting at $75 and upwards, you can’t go wrong.

3) Throughout the week there are seven L’Oreal Paris runways that are kind of like the cornerstones of the whole festival.

With other events, runways and happenings peppered in-between, these runways are partnered with some of the leading publications in fashion and lifestyle the country-over and showcase some of the finest designers Australia has to offer.

This year, they’re showcasing all of the designers – there are over 45 – all of whom you can see at the L’Oreal Melbourne Fashion Festival website here.

4) In an effort to ‘support the little guy’, the L’Oreal Melbourne Fashion Festival offers what’s called their cultural program.

It’s a collection of some of the best independently operated fashion and lifestyle happenings Melbourne-wide.

Top picks for the Cultural Program:

The Spirit of the Black Dress: a showcase of independently designed black dresses by emerging designers vying for recognition

Mister Mode Fashion Night Market: a gathering of Melbourne’s fashion and lifestyle obsessed who shop, dance and drink together

Nuffnang Fashionopolis: for blogging industry professionals and newcomers alike, this is a chance for bloggers to network, get tips and tricks and hear from the best

Penthouse Mouse: a showcase of the best independent fashion labels

– The Little Black Dress Project: one little black dress in 52 different ways. Get your tips here.

Vivien’s: a creative exhibition: the models and photographers from Vivien’s Creative and Model Management have put together an exhibiton of some noteworthy moments in fashion

Tsensory: Melburnian designer Adam Tsen showcases everything Tsen at Shu restaurant in Collingwood


Tips to survive…

– Arrive on time. Don’t be stupid.

– bring a bag to store your stuff. You don’t want to be the only fool carrying around clutter. It ruins your image.

– make sure your bag works for your outfit, not against. Again, it ruins your image.

– don’t gush. It’s ugly.

– smile for the camera. Photographers abound at fashion festivals. Like children they’re attracted to bright sparkly things and colour, so if you decide to dress like a peacock, be prepared to ruffle your feathers a bit.

– don’t wear sunglasses at runways. You’re not Anna Wintour.

Links you can use…

– Buy your tickets here: http://premier.ticketek.com.au/shows/show.aspx?sh=LOREALFF13#.UL61IraWuHm

– See the L’Oreal Melbourne Fashion Festival programme here: http://www.lmff.com.au/program#cat=fashion-beauty

– Like the LMFF on Facebook here: www.facebook.com/MelbourneFashionFestival

– Follow the LMFF on Twitter here: www.twitter.com/LMFF

– If you’re in the media and are looking to come along, contact Kelly Tanti at AMPR, kelly@ampr.com.au


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