I like my Jean N Tonik with ice

A focus on introducing colour, opening-up the wardrobes of Melburnian men and introducing a funky range of clothing with a new edge that is slightly different to what typical Melburnians wear, Jean N Tonik is the new thing in mens’ retailing that is making waves online.

Founded by Gabriel Hazim in early 2012, the online retailer stocks a range of European menswear labels that attest to the European design and trends for diner detailing in the most basic of items.

Photos courtesy of Meagan Harding, http://www.meaganharding.com.au/photo/

“With Jean N Tonik, I wanted to bring new brands of jeans that emulate style and funkiness to the male wardrobe with affordability the focus,” said Hazim. “I believe the name reflects this and it represents a sense of casualness and affordability for all types of men in their youth to a more mature age bracket who want to have some sort of edge.”

At present, Jean N Tonik stocks two main up-and-coming brands from the European market. Climber Jeans are renowned for their individualistic style, unique fabrics and different detailing. They’re based on Norwegian designs and are a very funky fusion of contemporary comfort and casual classic style.

RCR is another European label based heavily on colour and style, two key points of focus for Hazim. RCR sport a modern European look with a hint of an Australian edge with boldness in colour and something that differs from leading Australian brands.

Photos courtesy of Meagan Harding, http://www.meaganharding.com.au/photo/

Because of Jean N Tonik’s youthful existence in the Australian and Melburnian market, these two labels head-up the online retailer’s collection as a means of testing what Australian men want, need and like.

“I’ve chosen these two brands to test the market at present. I have other labels to come, which will be revealed when I bring out the Jean N Tonik collection, which will include menswear, underwear and swimwear,” said Hazim. “That won’t be til 2013.”

The Jean N Tonik man is something that Hazim has sorted down to a tee. He says that in addition to Australian men’s fear of colour and reluctance to try new things, he sees the quintessential Jean N Tonik man as having an individual style, being obsessed with great fabrics and being conscious of affordability that doesn’t break the bank.

While Jean N Tonik currently stocks only menswear, there is a view to expand the collections into womenswear, to help shift the perception and encourage adventurous styling of Australian women as well as men.

Photos courtesy of Meagan Harding, http://www.meaganharding.com.au/photo/

“Womenswear will come in around two years,” said Hazim. “Through this, women will encourage the Australian man to dress accordingly and see a shift in their sense of fashion if the haven’t already done so.”

Hazim has a lot planned for the future with much of it very much underway. Despite the Australian winter being close to coming to a close, he’d love to incorporate more a wintery edge to Australian’s wardrobes with the lively injection of more pullovers and jumpers that he says he doesn’t see nearly enough of.

Like Jean N Tonik on Facebook here.

Photos courtesy of Meagan Harding, http://www.meaganharding.com.au/photo/

Photos courtesy of Meagan Harding, http://www.meaganharding.com.au/photo/

Photos courtesy of Meagan Harding, http://www.meaganharding.com.au/photo/

Photos courtesy of Meagan Harding, http://www.meaganharding.com.au/photo/

Photos courtesy of Meagan Harding, http://www.meaganharding.com.au/photo/

A million thank yous to Meagan Harding, photographer, for her regularly phenomenal work with the camera. See her website here for more information: http://www.meaganharding.com.au/photo/

Advertisements

Share your thoughts...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: