Fashionopolites gather at Nuffnang’s Fashionopolis

The who’s who of fashion blogging in Australia – and those who could be bothered footing the bill or making the interstate trek – gathered today at Melbourne’s cosy, typically ‘Melbourne’ side street cafe-come-function room the Thousand £ Bend. And what a day they had.

MCd by David Krupp, country manager of the prestigious blogger advertising company and the bastion and face of many blogger’s reputation, Nuffnang alongside one of Australia’s gorgeous, most renowned fashion bloggers Phoebe Montague of Lady Melbourne, the day kicked-off and ran harmoniously.

A very cute photo of David Krupp and Phoebe Montague doing their thing

With a fair smack of networking time for bloggers and online fashion editorial lovers to network before the day began and throughout, many new networks were made, friendships born and blogs’ readerships upped. That is thankfully what Nuffnang is all about.

All bloggers sat down and gathered around each table’s decorations, which were sponsored by one of Melbourne’s most prestigious florists, Domain Flowers. They’re located on Domain Road in South Yarra and make it a point to create immaculate centrepieces, bouquets or any flower arrangement for any event in classic, tasteful and sometimes quirky style. The pieces we were privvy to featured budding flowers with speckled eggs resting on beds of turf. A very rustic and ‘natural’ theme that was centred around propagating new modes of communication and hatching new online networks. Very witty!

Industry figureheads such as Kyra Pybus, Philip Boon, Jenny Bannister and many of the country’s biggest and most interesting of bloggers filled the room, stirring the aspirational cockles of many a junior and undeveloped blogger that seemed to be thick on the ground.

Panelled conversations of interest through the day consisted of the always enthralling insight of Phoebe Montague who brought us all into the world of Lady Melbourne and the tumult it can all too often entail.

The country’s only live fashion chat show, Fashion Torque, led by celebrity stylist Philip Boon and designer of old Jenny Bannister took to the following conversation in the cosy warehouse, addressing such issues as the nature of bloggers, how to blog, why and enlightening us on its, albeit firmly known and believed, use.

Of course, the day moved onto the tactics and methods of monetising ones blog; a burning desire of many and the unachieved aspirations of most. Kyra Pybus (Pybus PR), David Krupp (Nuffnang), Phoebe Montague and Amber Venz, president of rewardStyle, a monetisation platform for top tier fashion, beauty and lifestyle bloggers around the country enlightened us all on how to negotiate fees for sponsored editorial, informed us of organisaitons out there who provide assistance and the best ways to avoid the curse of defamation and libel; a slippery slope of self destruction we all need to avoid.


Some key insights and learnings for y’all:

– be original

– what makes your blog unique and wanted by PR companies, organisatons and individuals is a blogger’s capacity to be themselves and share their unique informed opinion on things on their public platform. Capitalise on that

– don’t be afraid to value yourself. While you may be a while off monetising your blog, if it’s your aim, don’t sell yourself short and feel free to value yourself for what you’re worth

– it goes without saying, but there are some dafties out there that do it: Do. Not. Plagiarise. Can’t stress it enough

– do not regurgitate a media release. Everyone can read an easy-to-digest and comprehend media release. It’s boring, and no one wants to read something that’s already been disseminated to another 5,000 writers, bloggers and journalists. Be original and produce your own content, or offer a creative take on sent material if need be

– I’d share more, but if you weren’t there, your loss. Get to the next Fashionopolis in 2013.

I’m not shy in saying I know a fair slog of the Melbourne blogger community, at least as far as fashion and lifestyle go. However, upon walking into the room yesterday I couldn’t help but notice the innumerable amount of fresh-faced bloggers and online fashion lovers who revealed their faces to get out, network and become known. It was inspiring to see that blogging is such a burgeoning area of attention for an albeit predominantly female biased crowd.

Would I recommend Fashionopolis for the more adept and experienced of blogger? For networking purposes, yes. As the saying goes, it’s not what you know it’s who you know; which to a degree bears some truth. However in terms of learning blogging practise and ethos, if blogging is something an established blogger has honed to an art form, then a respectful decline mightn’t be a bad move. If however, you’re one of the many fresh-faced that have overtaken Melbourne, then by all means go, learn, network and be a sponge of information.

It’ll do you good.

Calvin Chong (Vanity Press) and I. Thanks to Tish from for the photo

Many thanks to the always brilliant Iolanthe Gabrie of Ruby Slipper Consultants for some of her beautifully shot photos. Follow her on Twitter here (@iolanthegabrie) or like her agency on Facebook here. There’s no place like home.

See Domain Flowers Tumblr website here:

3 Responses to “Fashionopolites gather at Nuffnang’s Fashionopolis”
  1. Thank you so much for coming and for blogging about the event, means a lot! LM xx

  2. Dasha says:

    Great discovering your blog and being part of the amazing event


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