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Styling tips for Autumn

With a change of season in the air and a notable excuse to wear more layers than we have been, this Autumn is all about having fun with your fashion. To ensure you’re dressed for the weather, layering is a must, and is also an easy way to add interest to an outfit. Spice up … Continue reading

Runway 6

LMFF Runway 6 with Cosmopolitan

This was the show for girly girls. The Cosmopolitan runway with this year’s L’Oreal Melbourne Fashion Festival  was a parade of seemingly endless femininity, energetic prints and casualwear that for the most part is as versatile as feminine fashion gets. Having targeted trends that focus on the length of hemlines, floral prints, elongated peplum, structurally … Continue reading

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The Spirit of the Black Dress Gala 2013

Women have it easy. A little black dress, or LBD as y’all call it, is all you need to get you through the most part of any working week, corporate or social occasion, wedding, funeral, party or first date. Just ask Cheryl Lin. When it comes to men and what they’re working with, there are rules, … Continue reading

LMFF Runway number5 with Harper's Bazaar

LMFF Runway number 5 with Harper’s Bazaar

A healthy mix of the understated and the extravagant compiled the Harper’s Bazaar runway at this year’s L’Oreal Melbourne Fashion Festival. Some of Australia’s most well known and respected – and Myer’s top concession retailers – paraded their collections in a display of monochromatic and exuberant finesse, catching the eye of fashion admirers with ease. … Continue reading

LMFF Runway

LMFF Runway 4 with Madison

Black, white earthen tones and basic prints were the focus of Madison’s runway at this year’s L’Oreal Melbourne Fashion Festival. A bit placid, but nonetheless, the structural prowess and impressive insight each designer brings to their collection and its display made overlooking the basic collection of colours and activity a touch easier. Designers Aurelio Costarella, … Continue reading

LMFF Runway 3 with Grazia

LMFF Runway 3 with Grazia

You couldn’t help but feel the ethereal air abounding at the runway that was the L’Oreal Melbourne Fashion Festival runway three. As Ginger & Smart took to the runway, the colours and hues of burnt umber lit-up the room with a collection reminiscent of a parched landscape. The minimal colours and embellishments, structure and story … Continue reading

LMFF Runway 2

LMFF Runway 2 with InStyle

For the most part, in a display of monochromatic wonderment and textural aplomb, the second show of this year’s L’Oreal Melbourne Fashion Festival in conjunction with InStyle featured many Australian women’s favourites in the way of clothing for all purposes. The likes of Bianca Spender, Camilla, Kate Sylvester, Leona Edmiston, Lisa Ho and Morrison hit … Continue reading

LMFF Runway 1

LMFF Runway 1

The LMFF runways are renowned for their drama, style and bringing of the public in to the excitement and seemingly unattainably beautiful world of high end fashion. The first big scale show of the season was welcomed in alongside vogue.com.au in perfect style that did just that. Designers the likes of Akira, Carla Zampatti, Collette Dinnigan, Josh Goot, Maticevski, Scanlan & … Continue reading

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LMFF National Designer Awards 2013

The L’Oreal Melbourne Festival is very much all about promoting and supporting the emerging designer in all of us. Well, those with the skill anyway. LMFF each year sources and looks into fashion designers both tapped and untapped, to give great praise and thanks to while awarding them the National Designer Award, one of the … Continue reading

LMFF Opening Night

LMFF Opening Night

Each year in March for the past 15 years, the L’Oreal Melbourne Fashion Festival has taken centre stage in Melbourne to showcase the best of Australian fashion to the consumer. It’s a festival focused on selling the wares of retailers and designers, tantalising the tastebuds of fashion bloggers and photographers the city-wide and egging-on the … Continue reading